According to IDC’s Digital Marketing Model and Forecast, the total expenditure on internet marketing or SEM in the year 2008 had totalled 65.2 billion USD and the expenditure is expected to increase at 15-20% per annum so that the total expenditure on internet marketing at the end of 2011 will have reached 106 billion USD which is a whooping amount, considering the fact that the world economy is still recovering from the fatal recession of past 18 months.
And it is the country that was the epicentre of the tumultuous shockwaves of economic nature that will lead the world countries in the largest share of advertising spending and online spending. Yes, am talking about United States of America, whose total spending on advertisement is bound to surpass 265 billion USD, of which 65 billion USD will be spent in the field of internet marketing.
The spending on TV ads and print ads will be twice as great as that of online ads. But the good news is that online ads would surpass the expenditure on direct mails, by the end of the forecast period. But the potential of internet advertising is huge, considering the fact that in comparison to traditional media advertising, per capita expenditure on internet marketing is almost half.
Whereas the per capita expenditure in case of traditional media advertising is 105 USD, in case of internet advertising, it is only 51 USD. This is why even the marketers and industry regulators see a huge potential for growth in the medium of internet marketing.
Previous Post:The Importance of Social Media Marketing Today
Wednesday, June 23, 2010
The Importance of Social Media Marketing Today
Social Media Marketing has taken the world of World Wide Web by storm. It has become the main reason for some people to get internet connection. It is a cult now. People remember and wish their kin and friends happy birthday through these social media sites. There is something for everybody on these social media sites and even the web marketers or online marketers saw huge potential for advertising and marketing through these social media sites.
A new marketing strategy has evolved which is known as Social media marketing and social media optimization. The importance Social Media Marketing today is on a rise is for the simple reason that it is free and connects almost millions of people together.
What is the basic concern for an advertiser or a firm marketing its product? Well, its that the exposure of the campaign should be maximum and cost minimum. As said earlier Social Media Marketing costs nothing. And it all depends upon the skill of the marketer as to how he or she makes the most of such big database.
Social Media Marketing Company can let a business capitalise on the strategy or viral marketing where the links and information and ads reach various users at a multiplicative speed, the speed at which a virus multiplies. This is where the success of Social Media Marketing lies.
Another way through which Social Media Marketing can be useful is through developing applications and gauzing the consumer preferences.
Previous Post :Internet Marketing
A new marketing strategy has evolved which is known as Social media marketing and social media optimization. The importance Social Media Marketing today is on a rise is for the simple reason that it is free and connects almost millions of people together.
What is the basic concern for an advertiser or a firm marketing its product? Well, its that the exposure of the campaign should be maximum and cost minimum. As said earlier Social Media Marketing costs nothing. And it all depends upon the skill of the marketer as to how he or she makes the most of such big database.
Social Media Marketing Company can let a business capitalise on the strategy or viral marketing where the links and information and ads reach various users at a multiplicative speed, the speed at which a virus multiplies. This is where the success of Social Media Marketing lies.
Another way through which Social Media Marketing can be useful is through developing applications and gauzing the consumer preferences.
Previous Post :Internet Marketing
Monday, June 7, 2010
Internet Marketing
Just as a company needs to undertake large scale advertisement and marketing campaigns so as to popularize their products in the physical marketplace, similarly those companies which have a web presence in the form of a website and engage in e-commerce activities of buying and selling need to make their product or website known in the virtual market place. World Wide Web has grown manifold over the years and today it is being seen upon as one of the most potential medium for increasing sales of various products.
In order to attract traffic to their websites, companies and firms take help of internet marketing tools such as Search Engine Optimization, Search Engine Marketing, Pay Per Click Management etc. basically internet marketing combines technical as well as the sales aspect of the Internet and the World Wide Web. What makes internet marketing so desirable is the fact that one can generate user data to the tune of terabytes with minimum efforts. This data can be used to analyze the customer needs and preferences and customize the marketing tools and techniques for niche segment of customers.
Internet marketing strategies include one-to-one approach wherein a customized marketing plan or product is created for a potential customer. Option of instant gratification of services as well as instant feedback is available in this mode of marketing. On a macro level, internet marketing strategies are designed for specific interests groups and the latest tool in the powerhouse of internet marketing is geo-targeting, wherein potential customers are selected and targeted on the basis of their geographic location.
Google Adwords allows the use of specific keywords in a PPC Campaign. A PPC campaign can be target special customers in the right manner. Make sure your PPC campaign is well planned and monitored which ensures its success.
Related Post : Google AdWords – The First Word in Internet Advertising
In order to attract traffic to their websites, companies and firms take help of internet marketing tools such as Search Engine Optimization, Search Engine Marketing, Pay Per Click Management etc. basically internet marketing combines technical as well as the sales aspect of the Internet and the World Wide Web. What makes internet marketing so desirable is the fact that one can generate user data to the tune of terabytes with minimum efforts. This data can be used to analyze the customer needs and preferences and customize the marketing tools and techniques for niche segment of customers.
Internet marketing strategies include one-to-one approach wherein a customized marketing plan or product is created for a potential customer. Option of instant gratification of services as well as instant feedback is available in this mode of marketing. On a macro level, internet marketing strategies are designed for specific interests groups and the latest tool in the powerhouse of internet marketing is geo-targeting, wherein potential customers are selected and targeted on the basis of their geographic location.
Google Adwords allows the use of specific keywords in a PPC Campaign. A PPC campaign can be target special customers in the right manner. Make sure your PPC campaign is well planned and monitored which ensures its success.
Related Post : Google AdWords – The First Word in Internet Advertising
E-mail Marketing
E-mail marketing is the most popular form of internet marketing technique after search engine marketing and currently more and more number of organization are resorting to email marketing as a means to advertise their products and keep in touch with their customer, potential, new and old.
The other big reason as to why email marketing has become so popular in relation to traditional advertising mail is that with email marketing, it is easier, rather possible to keep a track of all the activities, as to how many mails were sent on a typical day, how many of them were delivered, opened, read, responded to with a favorable reply or an unfavorable reply. These statistics enable companies to formulate better marketing strategies and at the same time reach a vast number of people and business houses in order to market their product or services.
The main limitation to exploit fully the benefits of the email marketing is the fact that a lot of people and organizations may consider mails by different companies as being spam and infringing on their privacy. Spamming is not allowed legally and more often than not, if the sender’s address is not recognized as valid by the receiver’s mail server, then it may very well include it in the spam section where the mail may not see the light of the day.
As a solution to this problem and prevent the endangering of the privacy of the consumers, the concept of permission marketing was developed and it soon became famous with the email marketers as well as consumers.
Pay Per Click Advertising is available on Google AdWords, Yahoo! Search Marketing and Microsoft adCenter. A Pay Per Click campaign can be changed to suit the search queries which gives it a greater chance of success. With increasing preference of online shopping across UK, more and more businesses run Pay Per Click campaigns in order to sell their goods and services
Related Post : Targeted Advertising – The Easiest Way to Reach a Specific Market
The other big reason as to why email marketing has become so popular in relation to traditional advertising mail is that with email marketing, it is easier, rather possible to keep a track of all the activities, as to how many mails were sent on a typical day, how many of them were delivered, opened, read, responded to with a favorable reply or an unfavorable reply. These statistics enable companies to formulate better marketing strategies and at the same time reach a vast number of people and business houses in order to market their product or services.
The main limitation to exploit fully the benefits of the email marketing is the fact that a lot of people and organizations may consider mails by different companies as being spam and infringing on their privacy. Spamming is not allowed legally and more often than not, if the sender’s address is not recognized as valid by the receiver’s mail server, then it may very well include it in the spam section where the mail may not see the light of the day.
As a solution to this problem and prevent the endangering of the privacy of the consumers, the concept of permission marketing was developed and it soon became famous with the email marketers as well as consumers.
Pay Per Click Advertising is available on Google AdWords, Yahoo! Search Marketing and Microsoft adCenter. A Pay Per Click campaign can be changed to suit the search queries which gives it a greater chance of success. With increasing preference of online shopping across UK, more and more businesses run Pay Per Click campaigns in order to sell their goods and services
Related Post : Targeted Advertising – The Easiest Way to Reach a Specific Market
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