Worldwide Internet Advertising Spending to Surpass $106 Billion in 2011

According to IDC’s Digital Marketing Model and Forecast, the total expenditure on internet marketing or SEM in the year 2008 had totalled 65.2 billion USD and the expenditure is expected to increase at 15-20% per annum so that the total expenditure on internet marketing at the end of 2011 will have reached 106 billion USD which is a whooping amount, considering the fact that the world economy is still recovering from the fatal recession of past 18 months.

And it is the country that was the epicentre of the tumultuous shockwaves of economic nature that will lead the world countries in the largest share of advertising spending and online spending. Yes, am talking about United States of America, whose total spending on advertisement is bound to surpass 265 billion USD, of which 65 billion USD will be spent in the field of internet marketing.

The spending on TV ads and print ads will be twice as great as that of online ads. But the good news is that online ads would surpass the expenditure on direct mails, by the end of the forecast period. But the potential of internet advertising is huge, considering the fact that in comparison to traditional media advertising, per capita expenditure on internet marketing is almost half.

Whereas the per capita expenditure in case of traditional media advertising is 105 USD, in case of internet advertising, it is only 51 USD. This is why even the marketers and industry regulators see a huge potential for growth in the medium of internet marketing.


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